AI SEO for Cybersecurity Companies

Get named when a security buyer asks an AI what to use instead of the vendor they have.

Cited means a model read your page. Recommended means it said your name back. We work on the second one.

You get every question we run and the number we move. Run the list yourself and check us. In a market where your buyers audit vendors for a living, that is the only claim worth making.

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Thirty minutes. We go through where you show up in AI answers today, and how we would get you into the ones you are missing.

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What AI SEO for cybersecurity companies means

AI SEO for cybersecurity companies, also called generative engine optimization or GEO, is the work of getting your security product or service named when a buyer asks an AI what to use.

Throughout this page, you means your cybersecurity company, whether you sell a security product, run an MSSP, do pentesting, or sell compliance and GRC services. Buyer means the security lead, CISO or engineer choosing what to bring in.

The systems that decide it are ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Claude.

A model does not evaluate security vendors. It reads pages that already discuss them, then repeats what those pages say. So the work splits in two: what your own site says about you, and what other people's pages say about you.

Your buyers do not ask what you sell. They ask what to use instead.

Almost nobody types the name of your product category into an AI and stops there. Security buyers arrive already using something, already under a deadline, or already unhappy.

So the questions look like this:

What are the alternatives to [the vendor they have]
[Your product] versus [the incumbent] for a mid-market security team
Best MDR providers for a company with no internal SOC
Best SIEM for mid-market companies
What should we use to get SOC 2 ready in ninety days
Cheaper alternative to [the incumbent] that still satisfies our auditor

Every one of those is a comparison. The buyer is not discovering a category, they are replacing or defending a decision.

What that means, in our own numbers

In August 2026 we ran 40 buying-intent prompts across eight B2B SaaS categories in ChatGPT and Google, and classified all 490 cited URLs by page type and owner. One of the eight categories was SOC 2 compliance automation.

Comparison pages took 56.7% of citations on head-to-head questions. That is the highest share any format took on any intent in the study. Pricing pages took 53.4% on cost questions. Listicles took 30.0% on category questions.

So the format that wins your buyers' most common question is the one most security vendors refuse to build. Naming a competitor on your own site feels like giving them oxygen. In AI answers it is the page that gets quoted.

We published the raw JSON, the classified CSV and the classifier script with that study, so you can check the classification yourself rather than take the number on trust.

And the question does not hold still

A CVE lands and a family of questions arrives with it. A framework deadline moves. A competitor gets acquired and their name starts appearing in queries that never carried it before.

We put geocited.io live on 19 July 2026. Six weeks later we ran our own brand through ChatGPT 18 times, across eight phrasings of the same question, in temporary chats with search switched on. It named us in 4 of the 18. On one phrasing we appeared in 4 runs out of 7 and always came first. Reorder the same words and we appeared in 0 out of 5.

Same company, same question, different word order. That is why we do not sell a fixed list of prompts and why anyone who does is selling you a snapshot.

What we do

Sourced Prompt Discovery

The problem: I cannot tell where we stand. Every time I check I get a different answer.

We build your prompt space from the comparison and replacement questions your buyers actually ask, using your category, the incumbents you displace and the frameworks your buyers are under. Then we run it repeatedly in fresh sessions across ChatGPT, Perplexity, Gemini and Claude. The result is recorded as a ratio, not a screenshot.

What you hold: your position. Every buying question, and where you stand on each. Named, cited or absent, and who was named instead.

Citation Gap Analysis

The problem: I do not know what actually moves it. I have tried things and nothing happened.

Every run logs every source the model cited. We tally them by site and by exact page and rank them by how often they decide the answer. Then we work out why those pages win and yours does not.

In security answers the recurring sources are usually analyst pages, review sites, framework and compliance resources, and a small number of practitioner threads. We name the specific pages deciding the answers in your category.

What you hold: your gaps. The sources that decide your category, and for every question you are losing, the specific reason the winning page beats yours.

Source Engineering

Getting your company onto the pages these models already trust, written so a model will repeat it.

The problem: the pages that decide these answers are not mine, and I cannot get onto them.

We split the work between what belongs on your site and what has to live on someone else's. We write it so it can be lifted as a recommendation rather than read as information, place it, then re-run your questions to check it is being used. If it is not picked up within a run cycle, it moves.

What you hold: your placements. The pages you are now on that you were not before, each tied to the question it was meant to win.

What we do not do, and who we are not

We sell one thing. Getting you named in AI answers, and the tracking underneath it.

We do not run your organic SEO programme. We do not manage paid. We do not build links on a monthly quota. We do not write your blog on a content calendar. We do not report on closed revenue, because AI answers do not pass a referrer and any agency claiming that attribution is guessing.

We are also not the only narrow firm in this market, and we are not going to pretend we are. Amplifyed, CyberSEO Agency and TheProjectSEO all work on cybersecurity and nothing else. If deep category knowledge on day one is what you are buying, one of them may suit you better than we do, and you should talk to them.

What we have that they do not is published research with the raw data attached, and a number you can check without trusting our dashboard.

Pricing

Published in full on our pricing page, including what each tier is not for.

Movement Clause. If your tracked Share of Answer has not moved by day 90, month three is free.

Day-30 Kill Switch. Cancel inside the first 30 days and keep the audit, the prompt set and everything built.

AI SEO for cybersecurity companies: questions we get asked

Do security buyers really use AI to choose vendors?

Some do, and the number is rising. We will not hand you a percentage we cannot source. What we can tell you is that across 524 verified client reviews we analysed, 37 of the 45 AI search purchases across every industry happened in 2026. The buying behaviour changed inside the last year.

How is this different from Amplifyed or CyberSEO Agency?

They are cybersecurity specialists who do AI search among other things. We do AI search only, across industries, and publish the research behind our method with the raw data attached. If you want a firm that already knows your category cold, they are the better fit. If you want the method and the numbers made checkable, that is us.

Should we build comparison pages naming competitors?

On the evidence, yes. In our own study of 490 cited URLs, comparison pages took 56.7% of citations on head-to-head questions, the highest share of any format on any intent. Most security vendors will not build them. That is why the ones who do get quoted.

Does an llms.txt file help?

Not measurably. SE Ranking tested about 300,000 domains and found no effect on citation frequency. We will add one because it is free. It is not the work.

How many prompts do you test?

As many as your category needs, and the number moves. We build the set around your category, the incumbents you displace and the frameworks your buyers are under, then keep adding as the questions change. Anyone quoting you a fixed number is selling a snapshot. You see the whole set and can run any of it yourself.

Why does the answer change every time I check?

Because it does, for everyone, including us. We ran our own brand through ChatGPT 18 times across eight phrasings of the same question and it named us in 4. One phrasing got us named in 4 runs out of 7, always first. Reordering the same words got us 0 out of 5. One check is noise.

Can you show client work?

Zakro is published as a full case study, including the finding that was unflattering to them. It is not a security company, and we are not going to imply otherwise. We also publish two studies we ran on our own site.

What if it does not work?

No movement in tracked Share of Answer by day 90 and month three is free. Cancel inside 30 days and keep everything.

Written by Lourdes Paul Agilan, founder of GeoCited. Published 3 September 2026.

Book a consultation call

Thirty minutes. We go through where you show up in AI answers today, and how we would get you into the ones you are missing.

Book your AI visibility call