GEO and AI search research.

GEO and company updates, newest first.

47 posts · Updated 25 Sep 2026

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Proof & transparency

How We Pick the Prompts for an AI Visibility Audit (and How We Run Them)

How we choose, test and run the prompts in an AI visibility audit, with our own numbers from a 100-prompt ChatGPT run on GeoCited.

Lourdes Paul Agilan · 25 Sep 2026 · 13 min

Lourdes Paul Agilan · 23 Sep 2026 · 7 min
MSP growth
Ulistic vs Jumpfactor: What Changed After Ulistic Joined Tech Pro Marketing
Ulistic joined Tech Pro Marketing in 2022, so Ulistic vs Jumpfactor now means Tech Pro vs Jumpfactor. Size, prices, guarantees and AI search compared.
Lourdes Paul Agilan · 23 Sep 2026 · 7 min
MSP growth
Tech Pro Marketing Alternatives: How to Pick the Right Fit for Your MSP
Tech Pro Marketing alternatives for MSPs, sorted by your reason for leaving: published prices, website care, a smaller team, DIY, or measured AI search work.
Lourdes Paul Agilan · 23 Sep 2026 · 7 min
MSP growth
SEO for MSPs: What Still Works When AI Answers First
SEO for MSPs still works. For local searches Google mostly shows a map pack, not an AI answer. What to fix first, and what MSP SEO agencies charge.
Lourdes Paul Agilan · 23 Sep 2026 · 7 min
MSP growth
Best MSP Marketing Agency? 12 Questions to Ask Before You Sign
No single agency is the best MSP marketing agency for everyone. We read nine agency websites. Here are 12 questions to ask before you sign.
Lourdes Paul Agilan · 23 Sep 2026 · 7 min
MSP growth
MSP Website Design for AI Search: The 6 Pages AI Tools Actually Read
MSP website design for AI search comes down to six pages: services, pricing, service area, about, case studies and FAQ. What AI tools need from each one.
Lourdes Paul Agilan · 23 Sep 2026 · 7 min
MSP growth
MSP Lead Generation in 2026: Where Leads Come From Now, Channel by Channel
MSP lead generation channel by channel: referrals, cold email, calling services, LinkedIn, Google Ads, SEO and AI answers, with published costs and sources.
Lourdes Paul Agilan · 23 Sep 2026 · 7 min
MSP growth
Jumpfactor vs Pronto Marketing: An Honest Comparison for MSPs
Jumpfactor serves only MSPs and publishes no prices. Pronto Marketing serves many industries and lists prices on a 30-day contract. Here is how they compare.
Lourdes Paul Agilan · 23 Sep 2026 · 7 min
MSP growth
Is My MSP Marketing Agency Doing AI Search? A 10-Point Check
A 10-point check to see whether your MSP marketing agency really does AI search work: buyer questions, repeat runs, a ratio, and free tools it should use.
Lourdes Paul Agilan · 23 Sep 2026 · 6 min
MSP growth
How to Market My MSP Business in 2026: A Simple One-Page Plan
A one-page MSP marketing plan: referrals, reviews, Google Business Profile, email, events, LinkedIn, vendor funds and AI search, each with hours and one metric.
Lourdes Paul Agilan · 23 Sep 2026 · 6 min
MSP growth
How to Get MSP Clients in 2026 (Where Your Next Clients Actually Come From)
Most MSP clients still come from referrals. What changed is the check buyers run before they call: Google, your website and, more and more, ChatGPT.
Lourdes Paul Agilan · 19 Sep 2026 · 7 min
Citation guides
How to Track AI Citations and AI Traffic
How to track AI citations and AI traffic: GA4's AI Assistant channel, a custom channel group as backup, and what no analytics tool can see.
Lourdes Paul Agilan · 19 Sep 2026 · 6 min
Citation guides
How to Structure Content So AI Will Quote It
How to structure content so AI will quote it: question headings for retrieval, standalone sections for extraction, and hard facts in the body text.
Lourdes Paul Agilan · 19 Sep 2026 · 7 min
Citation guides
How to Rank in Perplexity
How to get cited by Perplexity: how its index and source labels work, how it differs from ChatGPT, and the passage-level writing that survives its shortlist.
Lourdes Paul Agilan · 19 Sep 2026 · 6 min
Citation guides
How to Rank in Gemini and Google AI Mode
How to get picked by Gemini and Google AI Mode: why neither has a ranking, the Google-Extended line that can cut you from Gemini, and what the citation data shows.
Lourdes Paul Agilan · 19 Sep 2026 · 7 min
Citation guides
How to Optimize Your Website for AI Search
How to optimize your website for AI search: let the crawlers in, read Google's own guide, improve the page rather than add tricks, and measure beyond Google.
Lourdes Paul Agilan · 19 Sep 2026 · 6 min
Citation guides
How to Monitor Brand Mentions in AI Answers
How to monitor brand mentions in AI answers: a frozen prompt set, a fixed weekly run, what to log, and a rule for telling a real change from noise.
Lourdes Paul Agilan · 19 Sep 2026 · 7 min
Citation guides
How to Improve Your AI Visibility (and How to Measure It First)
How to improve your AI visibility: build a repeatable baseline across ChatGPT, Gemini and Perplexity first, then fix what the log shows.
Lourdes Paul Agilan · 19 Sep 2026 · 7 min
Citation guides
How to Get Cited by ChatGPT
How to get cited by ChatGPT: let OAI-SearchBot in, answer one question per page, get named on Yelp, Bing Places and trade sites, and spread your surface.
Lourdes Paul Agilan · 19 Sep 2026 · 6 min
Citation guides
How to Build Topical Authority That AI Recognises
How to build topical authority that AI models recognise: pick a narrow subject, make your entity records agree, and earn mentions where the citations come from.
Lourdes Paul Agilan · 19 Sep 2026 · 8 min
Citation guides
How to Add Schema Markup for AI Search
How to add schema markup for AI search: copy-paste JSON-LD for Organization, Article and Breadcrumb, and what the controlled studies say it does for citations.
Lourdes Paul Agilan · 18 Sep 2026 · 7 min
Fundamentals
SEO vs GEO vs AEO: What Actually Changes (and What Doesn't)
SEO vs GEO vs AEO, compared properly: where each term came from, which tactics overlap, and the three things that are genuinely new (measurement, prompt research, per-engine access).
Lourdes Paul Agilan · 18 Sep 2026 · 6 min
Citation guides
How to Get Your Business on ChatGPT (What Actually Works)
There is no listing form and no paid placement. What actually gets a business named in ChatGPT answers: crawler access, the right page types, and third-party sources.
Lourdes Paul Agilan · 18 Sep 2026 · 5 min
Citation guides
GEO Strategy: A 90-Day Plan for B2B Companies
A GEO strategy is a plan for generative engine optimization. Here is the 90-day version I run: prompt discovery, citation gap analysis, source engineering, and how to measure it.
Lourdes Paul Agilan · 18 Sep 2026 · 6 min
Fundamentals
Is SEO Dead? The Future of SEO When Buyers Ask AI
The future of SEO when buyers ask ChatGPT instead of Google: what the retrieval data actually shows, which numbers hold up, and what changes in the daily work.
Lourdes Paul Agilan · 17 Sep 2026 · 11 min
Citation guides
How to Optimize Content for AI Search: What the Evidence Supports and What It Doesn't
How to optimize content for AI search, from the studies that measured it: match the question, answer first, add original data, and skip what doesn't work.
Lourdes Paul Agilan · 17 Sep 2026 · 6 min
Citation guides
GEO Examples: Real Ways Brands Get Named in AI Answers
Five dated, checkable GEO examples: the query, the engine, the date, and the page the engine actually cited. Plus the research on why the same prompt keeps changing its answer.
Lourdes Paul Agilan · 16 Sep 2026 · 12 min
Citation guides
How to Appear in Google AI Overview: What Got a 7-Backlink Site In, and Why It Fell Out
How to appear in Google AI Overview: the four eligibility checks, what raises your odds, and our test of a new page that got in within a day.
Lourdes Paul Agilan · 16 Sep 2026 · 19 min
Citation guides
How ChatGPT Searches Now: The Pipeline Behind Every Cited Answer (September 2026)
How ChatGPT search works in September 2026: when it searches, how it rewrites your question, where results come from, and what it reads and cites.
Lourdes Paul Agilan · 8 Sep 2026 · 8 min
Agency comparisons
Pronto Marketing vs Tech Pro Marketing: An Honest Comparison for MSPs
Pronto Marketing is a WordPress management agency that publishes every price. Tech Pro Marketing works only with MSPs and publishes none. Both now sell AI search work, and neither says how it measures whether that work is working.
Lourdes Paul Agilan · 8 Sep 2026 · 9 min
Agency comparisons
We read 524 reviews of 36 GEO agencies. Only 61 describe GEO work.
Clutch's Generative Engine Optimization directory lists 36 agencies. We read every review on all 36 profiles and tagged each one. 11.6% describe AI search work, seven of the nine agencies claiming 100% GEO focus have none at all, and two reviews in the whole set put a number on a commercial result.
Lourdes Paul Agilan · 29 Aug 2026 · 21 min
Citation guides
Which Content Formats Win the Most AI Citations for B2B SaaS?
490 cited URLs from ChatGPT and Google AI Overviews, coded by page type. Citation share tracks query intent, not format quality — and the published studies disagree by 10x for reasons we can name.
Lourdes Paul Agilan · 26 Aug 2026 · 9 min
Citation guides
What "AI Search Optimization" Actually Means
GEO, AEO, LLMO and AI SEO are overlapping labels for the same practice, not a taxonomy. Where each term actually came from, who uses which one, and what the work covers — sourced throughout.
Lourdes Paul Agilan · 26 Aug 2026 · 9 min
Citation guides
How to Rank in ChatGPT (The Honest Answer)
There's no ChatGPT ranking to hold — it returns one generated answer, not a list. What actually determines whether you get retrieved, opened, and quoted, sourced throughout.
Lourdes Paul Agilan · 26 Aug 2026 · 13 min
Agency comparisons
Choosing an AI SEO Agency: A Buyer's Framework
"AI SEO agency" currently describes at least four different products. A buyer's framework for telling them apart, deliberately not a ranked listicle — and the data on why listicles in this category don't work.
Lourdes Paul Agilan · 26 Aug 2026 · 8 min
FAQs
ChatGPT SEO: Straight Answers to the Questions People Actually Ask
"ChatGPT SEO" isn't an official term, but the activity is real. Direct, sourced answers to what it actually means, how it differs from Google SEO, and whether AI-written content ranks.
Lourdes Paul Agilan · 26 Aug 2026 · 12 min
Agency comparisons
AI Visibility Tool or GEO Agency: Which One Do You Actually Need?
A priced comparison of AI-visibility monitoring tools — Profound, Otterly, Semrush, Scrunch, AthenaHQ and more — against what a GEO program can do that a dashboard can't. Every figure dated to the day it was checked.
Lourdes Paul Agilan · 25 Aug 2026 · 6 min
Citation guides
Cloudflare's September 15 AI Crawler Default Change: What It Actually Means for B2B SaaS
Cloudflare's Sept 15 default only affects new/free-tier accounts with ad pages. What actually blocks B2B SaaS sites from AI citations, and how to check.
Lourdes Paul Agilan · 25 Jul 2026 · 7 min
Agency comparisons
How to Choose a GEO Agency for B2B SaaS: A Buyer's Framework
GEO has no standardized metrics and barely any review track record, so evaluating a GEO agency takes an extra layer of diligence. A concrete buyer's checklist, sourced throughout.
Lourdes Paul Agilan · 24 Jul 2026 · 5 min
Agency comparisons
GEO Agency vs. AI Visibility Program: What's Actually Different
AI visibility platforms sell measurement software. GEO agencies sell labor. GeoCited sells the labor, with the measurement layer most agencies can't show you. Here's how to tell the two apart.
Lourdes Paul Agilan · 23 Jul 2026 · 6 min
Agency comparisons
GeoCited vs. Skale: Broad Growth Agency or Specialist GEO Agency, Which Do You Need?
Skale is a proven SEO and content agency that recently added GEO as a service line. GeoCited is a GEO agency that does only this, for B2B software and IT services companies. Here's the actual difference.
Lourdes Paul Agilan · 22 Jul 2026 · 5 min
Agency comparisons
GeoCited vs. iPullRank: Two Different Approaches to AI Visibility
iPullRank is a $50,000-minimum enterprise SEO and AI-search agency. GeoCited is a specialist GEO agency for B2B software and IT services at $4,000 a month. Here's how the two actually compare.
Lourdes Paul Agilan · 21 Jul 2026 · 2 min
Fundamentals
What is Generative Engine Optimization?
AI answer engines are replacing search results as where buyers find vendors. GEO is how you get named in those answers.
Lourdes Paul Agilan · 20 Jul 2026 · 5 min
Citation guides
What Is an "Answer Capsule" and Why Every SaaS Page Needs One
What an "answer capsule" actually is, where the term comes from, and which parts of the claim are evidence versus theory.
Lourdes Paul Agilan · 19 Jul 2026 · 5 min
Citation guides
Why Backlinks Don't Predict AI Citations (and What Does)
The 0.664-vs-0.218 brand-mentions-beat-backlinks stat is real, and more narrowly true than most GEO blogs let on. Here's what it actually covers.
Lourdes Paul Agilan · 18 Jul 2026 · 7 min
Citation guides
The Technical Checklist for AI Citation: robots.txt, llms.txt, and Schema for SaaS Sites
What OpenAI, Anthropic, Perplexity, and Google have actually confirmed about robots.txt, llms.txt, and schema for AI citation, separated from community guesswork.
Lourdes Paul Agilan · 17 Jul 2026 · 7 min
Citation guides
How B2B SaaS Companies Get Cited by ChatGPT
What actually gets a B2B SaaS company cited by ChatGPT, sourced from the real studies, with the gaps between them flagged instead of smoothed over.

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GEO and AI search research.

How We Pick the Prompts for an AI Visibility Audit (and How We Run Them)

Ulistic vs Jumpfactor: What Changed After Ulistic Joined Tech Pro Marketing

Tech Pro Marketing Alternatives: How to Pick the Right Fit for Your MSP

SEO for MSPs: What Still Works When AI Answers First

Best MSP Marketing Agency? 12 Questions to Ask Before You Sign

MSP Website Design for AI Search: The 6 Pages AI Tools Actually Read

MSP Lead Generation in 2026: Where Leads Come From Now, Channel by Channel

Jumpfactor vs Pronto Marketing: An Honest Comparison for MSPs

Is My MSP Marketing Agency Doing AI Search? A 10-Point Check

How to Market My MSP Business in 2026: A Simple One-Page Plan

How to Get MSP Clients in 2026 (Where Your Next Clients Actually Come From)

How to Track AI Citations and AI Traffic

How to Structure Content So AI Will Quote It

How to Rank in Perplexity

How to Rank in Gemini and Google AI Mode

How to Optimize Your Website for AI Search

How to Monitor Brand Mentions in AI Answers

How to Improve Your AI Visibility (and How to Measure It First)

How to Get Cited by ChatGPT

How to Build Topical Authority That AI Recognises

How to Add Schema Markup for AI Search

SEO vs GEO vs AEO: What Actually Changes (and What Doesn't)

How to Get Your Business on ChatGPT (What Actually Works)

GEO Strategy: A 90-Day Plan for B2B Companies

Is SEO Dead? The Future of SEO When Buyers Ask AI

How to Optimize Content for AI Search: What the Evidence Supports and What It Doesn't

GEO Examples: Real Ways Brands Get Named in AI Answers

How to Appear in Google AI Overview: What Got a 7-Backlink Site In, and Why It Fell Out

How ChatGPT Searches Now: The Pipeline Behind Every Cited Answer (September 2026)

Pronto Marketing vs Tech Pro Marketing: An Honest Comparison for MSPs

We read 524 reviews of 36 GEO agencies. Only 61 describe GEO work.

Which Content Formats Win the Most AI Citations for B2B SaaS?

What "AI Search Optimization" Actually Means

How to Rank in ChatGPT (The Honest Answer)

Choosing an AI SEO Agency: A Buyer's Framework

ChatGPT SEO: Straight Answers to the Questions People Actually Ask

AI Visibility Tool or GEO Agency: Which One Do You Actually Need?

Cloudflare's September 15 AI Crawler Default Change: What It Actually Means for B2B SaaS

How to Choose a GEO Agency for B2B SaaS: A Buyer's Framework

GEO Agency vs. AI Visibility Program: What's Actually Different

GeoCited vs. Skale: Broad Growth Agency or Specialist GEO Agency, Which Do You Need?

GeoCited vs. iPullRank: Two Different Approaches to AI Visibility

What is Generative Engine Optimization?

What Is an "Answer Capsule" and Why Every SaaS Page Needs One

Why Backlinks Don't Predict AI Citations (and What Does)

The Technical Checklist for AI Citation: robots.txt, llms.txt, and Schema for SaaS Sites

How B2B SaaS Companies Get Cited by ChatGPT

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