Topic

content-strategy

2 posts

Lourdes Paul Agilan · 29 Aug 2026 · 21 min
Citation guides
Which Content Formats Win the Most AI Citations for B2B SaaS?
490 cited URLs from ChatGPT and Google AI Overviews, coded by page type. Citation share tracks query intent, not format quality — and the published studies disagree by 10x for reasons we can name.
Lourdes Paul Agilan · 20 Jul 2026 · 5 min
Citation guides
What Is an "Answer Capsule" and Why Every SaaS Page Needs One
What an "answer capsule" actually is, where the term comes from, and which parts of the claim are evidence versus theory.

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